Java Brand Placement Examples: Mobile Devices

Java technology in mobile devices is an exploding market. There are many variants on this platform, ranging from operating systems to games.

Consumers recognize Java technology as a powerful ingredient, and 1 in 3 consumers say they make buying decisions based on the presence of Java technology in the product.

This section addresses how best to make the fact that your device or application is powered by Java technology known to your customers.

The Java Logo Optimally Represented

This application illustrates how you may apply the Java Powered logo to the protective veneer of an LCD screen. While this treatment is ultimately a "throw-away" application, it does provide a strong and impactful first impression to the Java Power within.

The Java Powered logo should not be smaller than 0.75", but can occupy a much larger area where feasible.

Logo height at least .5" printed onto clear substrate, with high self-adhesive capacity.	The Java Logo Alternative Treatment These exhibits demonstrate two alternatives for placement of a self-adhesive logo onto a mobile device. The logo is printed onto a clear substrate, with high-stick capacity. There are instances where there is insufficient space in the interior of the device. If this is the case, placement of the logo on the exterior of the device on the battery panel is the most feasible option.	The logo sticker may also be placed on the inside-facing panel.
The logo is sized to take full advantage of the screen real estate, while observing clearspace rules.	The Java Logo on Startup Screens Any application that is engineered with Java technology is required to display the Java Powered logo. The most effective way to do this is to simply display the Java Powered logo each time the application is used.   There is also the option of using an animated version of the logo if you so choose. We do have a formalized way we like to have the animation represented, so if you are considering implementing an animation, please contact the Java brand programs team before doing so.	The logo may be reversed-out from a solid-color background.