The ability of a strong brand to transcend categories, and to be trusted by consumers in whichever category it chooses to involve itself, is an important property of the world's greatest brands. In a hyper-competitive, over communicated and complicated world, people will increasingly want and need to simplify their purchases and time management. What is more, in a blurring physical and virtual world, the Java brand is a powerful medium for transcending the two spaces.
With over 80% consumer brand awareness and 100% awareness with IT professionals and developers, this recognition can be parlayed into greater sales at the retail outlet, where the known "trigger-to-buy" characteristics of the Java brand can be fully leveraged.
It is important to recognize that there are many more form-factors for collateral than we can address here, such as CD packaging and labels, pocket sales guides, etc.
We have provided some guidance on these pages, and we look forward to working with you to apply the Java brand to your specific needs.